About 120 years ago, Benjamin Ze’ev Herzl met with German Emperor (Kaiser) Wilhelm II on his visit to the Land of Israel. As well as being a visionary, Herzl was a journalist and used his skills in public relations to further his goal: the establishment of a state for the Jewish people. He therefore made sure, for example, that the 1st Zionist Congress took place in a grand casino hall rather than the dark beer cellar that had initially been hired, that delegates dressed in impressive tailcoats, and that the entire event was covered by journalists from all over the world. Another example is the photograph of the meeting between Herzl and Kaiser Wilhelm II during the latter’s visit of the Land of Israel. The original photograph was not adequate, so Herzl created a photo montage and this is how their meeting was documented in the newspapers of the time.